The Future of Content Marketing is Here
The Future of Content Marketing is here
Marketing apps are a more interactive approach to matching the right content to the right prospects and making that content more engaging to consume — a new era of content marketing has arrived.
The Evolution of Content Marketing
Gone are the days of static content. Content marketing has evolved into a new level of digital experiences with functionality, logic, and flow.
Agile Exploration
Marketing apps modernize the perceptions of who you are as a company and what you stand for going forward. Unlike native mobile apps, marketing apps work everywhere and require no download or installation. They’re also a lot less arduous to create and launch — making them much better suited to fast-moving, agile markets.
Agile Exploration
Marketing apps modernize the perceptions of who you are as a company and what you stand for going forward. Unlike native mobile apps, marketing apps work everywhere and require no download or installation. They’re also a lot less arduous to create and launch — making them much better suited to fast-moving, agile markets.
Create Visitor Interaction
The shift in the buyer’s journey towards a more self-service research and evaluation approach, now puts the onus on content marketing to provide more consultative and useful interactions.
Create Visitor Interaction
The shift in the buyer’s journey towards a more self-service research and evaluation approach, now puts the onus on content marketing to provide more consultative and useful interactions.
Types of Marketing Apps
Let Your Imagination Run Wild
Marketing apps bring engaging entertainment to almost any brand or campaign. Quizzes, contests and games are just a few examples of marketing apps that can turn boring content into incredible interactions. There are no impediments for people to take part and engage. It is time for content marketers to let your imagination run wild!
Let Your Imagination Run Wild
Marketing apps bring engaging entertainment to almost any brand or campaign. Quizzes, contests and games are just a few examples of marketing apps that can turn boring content into incredible interactions. There are no impediments for people to take part and engage. It is time for content marketers to let your imagination run wild!
Turn Visitors into Customers
Turn Visitors into Customers
A piece of content can only speak at the reader. An interactive marketing app, based on that same content, starts a personalized dialog. It’s memorable.
Marketing apps are participatory, not passive. They take inspiration from the two-way conversations of great salespeople and the active learning techniques demonstrated by great teachers.
Social Engagement
Social engagement comes from fun, useful or entertaining content.
Give your visitors something they truly want to tweet, like, follow and pin. Give them fun, entertaining and compelling touchpoints that make them want to shout out loud and share with their friends.
Endless Possibilities
The value of data from expressed behavioral characteristics of prospects — to feed internal analytics and external personalization — strongly incentivizes marketers to pursue genuine engagement over artificial conversion. Now, with marketing apps, there are endless possibilities to what content marketers can do and discover.
Endless Possibilities
The value of data from expressed behavioral characteristics of prospects — to feed internal analytics and external personalization — strongly incentivizes marketers to pursue genuine engagement over artificial conversion. Now, with marketing apps, there are endless possibilities to what content marketers can do and discover.
What You Think?
What You Think?
How likely are you to implement a marketing app into your content marketing program?
On scale of 1 (very unlikely) to 5 (definitely) please let us know!